SHOPPING

SHOPPING

Korea's shops and department stores are many and varied, and will satisfy even the most ardent shoppers, whether they are looking for traditional art objects, handicrafts or state-of-the-art electronic merchandise. Seoul offers a wide variety of shopping opportunities from department stores and duty-free shops to arcades, specialized shopping districts and outdoor markets. But the shopping is not limited to Seoul. All the major cities also have department stores, souvenir shops and arcades, and there are benefits to shopping in the regional cities. Local specialties are sold at lower prices and it is often possible to watch them being produced.

Major department stores are open from 10:30 a.m. to 7:30 p.m., whereas markets and smaller shops tend to be open from 10:30 a.m. to 8:30 p.m.

Some shops are open from early morning till late night every day of the year. Most shops' prices are marked, but when they are not, some bargaining may be possible.

Shoppers visiting Korea will be delighted by the large variety of low-priced goods.

Shopping Tips

English is commonly spoken throughout the It'aewon shopping district and in some of the major department stores. It's best to purchase at department stores or name brand stores during their sales, which are held four times a year. Although many shops now have fixed prices, you still may be able to bargain at some of the markets. Try on all custom-tailored clothing before making the final payment, since alternations are easy to negotiate on the spot.

Alternations or refunds are difficult to arrange through the mail. Be sure to visit many stores to compare brands and quality before making a purchase. Culturally important antiques cannot be exported without government permission. Shop owners can provide information on the necessary procedures, or you can telephone the Art & Antique Assessment Office at (02)662-0106. Exporting antique reproductions is not a problem.

Generally, jewelers will issue certificates of authenticity, if requested. Always check the power requirements of electrical appliances before purchasing and save the warranties. Korea has two standard voltages : 110 AVC and 220 AVC at 60Hz. It is best to hand-carry merchandise, because many shops will not deliver your purchases. Shipping can often be arranged by the hotel staff. Save your receipts.

KNTO manages a Tourist Complaint Center which investigates shoppers' complaints. (02)735-0101